Why did Amperity expand to AWS Sydney and Melbourne?

To meet growing demand from Australian enterprise customers who require local data residency for customer data, particularly in retail, banking, insurance, telecommunications and airlines.

Does this affect Australian data centre capacity?

Indirectly. Amperity's workloads run on AWS infrastructure hosted in Australian data centres. Each vendor that launches a local region adds incremental demand to a market where vacancy sits at 7% and 78% of pipeline capacity is preleased.

Why Global SaaS Vendors Are Moving Workloads to Australian Data Centres in 2026

Highlights

Amperity now available in AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) regions
Australian customer base doubled over the past year; named clients include JB Hi-Fi, Endeavour Group, Accent Group
Two local hires in Melbourne: Matthew Yip (Customer Solutions Architect), Uday Gupta (Services Delivery Manager)
Expansion driven by data residency and governance requirements across retail, banking, insurance, telecommunications and airlines
Follows HubSpot, GitHub and Oracle in launching dedicated Australian cloud presence since early 2025

Amperity, a Seattle-based customer data platform with more than 400 enterprise clients globally, announced on 6 April 2026 that its platform is available in the AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) regions. The company also expanded its Melbourne team, hiring Matthew Yip as Customer Solutions Architect and Uday Gupta as Services Delivery Manager.

The Australian footprint has doubled over the past year, with JB Hi-Fi, Endeavour Group and Accent Group as named customers. Billy Loizou, AVP and General Manager at Amperity, described Australia as "a proving ground for some of our most complex customer data challenges, from strict data residency requirements to large-scale, multi-brand environments".

The platform unifies customer records across physical stores, websites, apps and loyalty programs. In Australia, demand has been shaped by residency and governance requirements across airlines, banking, insurance and telecommunications.

A broadening pattern

Amperity is not an isolated case. It joins a list of global software vendors that have launched dedicated Australian data residency options over the past 18 months:

Vendor	Local deployment	Date
HubSpot	Sydney data centre	February 2025
GitHub	Enterprise Cloud with data residency (Australia)	February 2025
Oracle	Oracle Database on Google Cloud (Melbourne)	March 2026
Amperity	AWS Sydney and Melbourne regions	April 2026

Each deployment consumes capacity in Australian data centres, whether directly through colocation or indirectly through the hyperscale cloud regions they operate on. JLL's H2 2025 report recorded Asia Pacific colocation vacancy at 7%, with 78% of the 4.8 GW pipeline to 2027 already preleased. Vendor repatriation adds incremental pressure to a market that is structurally tight.

What is driving the shift

Regulatory signals. The federal government's Expectations for Data Centres framework released in March 2026 positions data sovereignty as a national interest priority. Operators and tenants aligned with local data hosting will receive prioritised regulatory support.

Enterprise procurement requirements. For buyers in regulated industries, data residency is a procurement gate, not a preference. When Amperity references "strict data residency requirements" across airlines, banking, insurance and telecommunications, it is describing a market where local hosting determines vendor eligibility.

Hyperscaler infrastructure maturity. AWS operates two full regions in Australia (Sydney and Melbourne). Google Cloud and Microsoft Azure both maintain multiple Australian availability zones. This infrastructure base allows mid-market SaaS vendors to offer local residency without building their own facilities. But all of it sits on physical data centre capacity that must be built, powered and cooled. As we noted in our analysis of $52 billion in pipeline investment, Australia's capacity buildout is ultimately constrained by power, planning and grid access.

Anthropic's confirmation that it is exploring local compute capacity in Australia fits the same pattern at a larger scale. So does Macquarie Technology's sovereign AI Factory and the SUBCO SMAP hypercable providing the connectivity backbone between Perth, Adelaide, Melbourne and Sydney.

Why this is significant

Data residency is functioning as a capacity driver, not just a compliance requirement. Each vendor that moves workloads onshore consumes physical data centre capacity in Sydney and Melbourne.

The vendor repatriation wave now extends beyond hyperscalers into mid-market SaaS. HubSpot, GitHub, Oracle and Amperity represent a second tier of demand that is harder to forecast but cumulatively meaningful for operators planning capacity allocation.

JB Hi-Fi, Endeavour Group and Accent Group as named customers demonstrate that data residency demand spans mainstream retail, not just government and financial services.

Australian operators with certified, sovereignty-aligned facilities are positioned to capture this demand, both directly and through the hyperscale cloud regions these vendors build on.